Design Thinking Value Proposition Canvas. Es besteht damit aus zwei Komponenten. All of the positive effects that the customer want to gain from completing their jobs or from using a product or service including their larger ambitions and desires.
The Value Proposition Canvas and the Value Proposition Canvas are great tools to be used in the design thinking process. They allow you to play what-if games basically prototype solutions as a means to helping you in understanding the wickedness of your problem. The tool has been created by Alexander Osterwalder Yves Pigneur and Alan Smith.
Das Value Proposition Canvas stellt eine Vertiefung des Business Model Canvas dar und setzt - genauso wie die Design Thinking Methode - den KundenNutzer und seine Bedürfnisse ins Zentrum des unternehmerischen Handelns.
Hi Thomas - if you like the Business Model Canvas then youll probably also like the Value Proposition Canvas which is like an add-on to help you specify 2 of the 9 BMC boxes in more detail. The Value Proposition Canvas and the Value Proposition Canvas are great tools to be used in the design thinking process. When you want to really understand your customers the Value Proposition Canvas developed by Alex Osterwalder at Strategyzer is one of the best tools available to help you in this regard. The outcome of such a workshop is a completed value proposition canvas informing about a target customer segment and the internal value map including gaps and opportunities for new solutions.